Inkspire is a youth-led nonprofit organization that empowers youth and amplifies their voices through online publication, tackling the under-representation of young writers in mainstream media. I took on the project of rebranding INKspire as a personal learning endeavor, focusing on making a trendy yet approachable new look.
JOB TYPE
- Social Media
- Creative Direction
- Characters Creation
- Print Media
Job Title
- Branding Project
Style With Colours
I wanted to create a unique approach of qualifying emotions with colours, so I created a system to connect with the INKspire’s wide audience base by using different colours to represent different emotions. Through the use of colour, I developed a way that could help communicate dry or uncomfortable content in a more friendly and approachable manner.
The Cool Cats
After analyzing INKspire’s marketing approach and taking their preference for an online web-based preference into consideration, I decided on creating a mascot character based on selected thematic colours. Personifying the colours would give the brand further cohesion and enhance overall reception.
