I was asked to work with the client’s marketing team to develop a suite of branding assets for promotional use. This included several digital graphics that spanned the key concepts AptPay wanted to convey to their target demographic. These were later integrated into the app design and refresh of the company website.
Education
- UXUI
- Card Design
- Creative Direction
- Web Development
- Social Media Designer
Job Title
- Freelancer
The Bank App
This workflow project was created to simplify the user experience of the client’s companion app. In redesigning the original app layout, I Incorporated illustrations into the design which allowed for a more efficient method of communicating the brand’s commitment towards bettering the environment.
Rocking The New Design
It was with great excitement that I accepted AptPay’s request for me to create a few designs for their new line of credit cards that centered on the theme of “Canada”. This opportunity to create a line of themed cards was something that let me express my pride as a Canadian.
The Overall Conclusion
AptPay’s marketing team envisioned a dark-themed series of ads centered around their motto of “Simple, safe, and secure.” During the drafting phase of the campaign series, I also created different variations that targeted towards a larger prospective audience.
