CPA Ontario is the regulatory body for Chartered Professional Accountants in Ontario. Its mandate is to protect the public interest by setting and enforcing standards of qualification, practice, professional ethics, and knowledge for its members. It also supports their ongoing professional development, ensuring trusted financial expertise across sectors.

Education

Job Title

The Challange:

One of the main challenges in this role was balancing the need for fast turnaround times with the high standard of visual quality expected from CPA Ontario. Campaigns often required multiple design variations for different platforms, audiences, and formats. Ensuring consistency while working across many channels demanded strong attention to detail and efficient workflows.

My Role:

As the graphic designer supporting CPA Ontario’s marketing team, I created the visual assets needed for campaigns that reached the public and potential members. I worked closely with marketing leads to understand their goals, timelines, and channel requirements, then delivered polished graphics that were ready for immediate use across digital and print platforms.

My work helped the marketing team launch campaigns on time, attract attention, and drive clicks and engagement. By producing clear, consistent, and professional visuals, I supported stronger performance across key marketing metrics and contributed directly to meeting our KPI targets.

Recruitment Booth Design

I designed printed brochures sized twenty four inches wide by six inches tall, folded and trimmed for handout use. These brochures delivered the main messaging for each audience group and helped visitors take away key information after speaking with the recruitment team. I created them to be clear, easy to read, and visually consistent with the booth, supporting deeper conversations and giving potential members a branded piece to take home and review later.

Booth Structure and Large Format Displays

This included table tops, pop up stands, banners, backdrop circles, and table signage. These elements formed the main visual identity of the booth and reinforced the messaging for each audience segment. I made these booth assets so they were visually unified, easy for the recruitment team to assemble, and aligned with the brand. The strong visuals helped attract more event traffic and supported clear communication with students and visitors.

Stickers and Labels for the Booth

The recruitment kits also included stickers and labels for table displays, product items such as cups, and small activations like the CPA Café concept. I designed these stickers to complement the booth signage and support quick engagement moments. These small branded pieces helped the team interact in a more friendly and memorable way.

Brochures and Handouts

Across all segments the booth relied on printed brochures sized twenty four inches wide by six inches tall, folded and trimmed for handout use. These brochures delivered the main messaging for each audience group and helped visitors take away key information after speaking with the recruitment team. I made these brochures to stay clear, easy to read, and visually consistent with the booth. These handouts supported deeper conversations and gave potential members something branded to take home and review later.

KPI Targets Solution

Through thoughtful design, I helped strengthen CPA Ontario’s professional image and improved the clarity and engagement of communications. The materials support CPA Ontario’s mission to uphold high standards, foster public trust, and communicate effectively with members, stakeholders, and the public.

Static Paid Assets

We chose Manrope as the primary typeface for its modern, clean, and highly legible design. Its geometric style and subtle friendliness helped create a professional yet approachable feel, aligning perfectly with GorillaWorks’ brand identity. Manrope also scales well across desktop and mobile interfaces, ensuring a consistent experience at every touchpoint.

Organic Assets

We selected a color palette that balances trust, innovation, and usability.

Primary colors focus on professional blues and rich neutrals, conveying reliability and efficiency.
Accent colors introduce softer, energetic tones to bring moments of warmth and approachability to the user journey.
The palette was carefully crafted to meet accessibility standards while maintaining visual consistency across the website and program interfaces.

Paid and Organic Video Assets

We used a modern, minimal icon set to support clarity and intuitive navigation.
Each icon was carefully selected to visually reinforce actions and concepts without overwhelming users. Consistent line weights, simple shapes, and clean strokes ensure that the icons integrate seamlessly with the overall design language, enhancing usability while maintaining a polished, professional look.

KPI Revenue Solution

abandoned items in their cart. The key KPIs focused on improving email open rates to 46.2 percent, increasing click through rates to 6.5 percent, boosting social media engagement across all platforms, reducing cost per click on paid ads, and increasing course registrations. The revenue target for the campaign was 460,000 dollars in total sales with a goal of achieving 30 percent year over year growth. Black Friday and Cyber Monday sales in 2025 generated 286,254 dollars, which represented a 6 percent increase in revenue compared to the previous year. The goal for the latest campaign cycle was to surpass this performance and reach the projected revenue target.

Static Paid Assets

Design the digital assets for CPA Ontario’s Black Friday and Cyber Monday sales campaign, which promoted discounted professional development courses across email, website, social media, and paid advertising channels. The goal of the campaign was to drive traffic to the PD portal, increase course registrations during peak season, and re engage both active and inactive members.

Email Gif

I designed animated elements for the promotional emails to help increase engagement and draw attention to the limited time offers. These GIFs supported the main Black Friday launch, the daily deal emails, and the Cyber Monday extension, helping the campaign stand out visually across the inbox.

Email and Website Mock Up

I created a series of website assets that supported the full sale experience. This included daily deal tiles, spotlight graphics, and promotional banners displayed throughout the PD portal. These assets helped keep the website updated throughout the sale window and made it easier for users to browse and select discounted courses.

Power Point Design

Canva Design • Canva Design•
Canva Design • Canva Design•
Canva Design • Canva Design•
Canva Design • Canva Design•
Canva Design • Canva Design•
Canva Design • Canva Design•
Canva Design • Canva Design•
Canva Design • Canva Design•

Canva Designs

I also built a set of Canva templates that allowed the marketing team to produce faster design variations for daily content needs. These templates were created with clear structure, approved by me, and consistently checked for accuracy to ensure they aligned with CPA Ontario brand standards.