GorillaWorks needed a clean, accessible user experience to streamline complex workflows for staffing agencies. Key goals included improving dashboard usability, optimizing email engagement, and ensuring AODA compliance across all design touchpoints.
I designed wireframes, user flows, and mockups using Figma and Adobe XD to support GorillaWorks’ platform and communication tools. I optimized email templates for accessibility and brand consistency, applying AODA standards that improved engagement across campaigns. I also helped develop layout systems for dashboards and mobile, contributing to a 28% increase in retention, and assisted in QA to ensure visual and accessibility standards were met.
We chose Manrope as the primary typeface for its modern, clean, and highly legible design. Its geometric style and subtle friendliness helped create a professional yet approachable feel, aligning perfectly with GorillaWorks’ brand identity. Manrope also scales well across desktop and mobile interfaces, ensuring a consistent experience at every touchpoint.
We selected a color palette that balances trust, innovation, and usability.
Primary colors focus on professional blues and rich neutrals, conveying reliability and efficiency.
Accent colors introduce softer, energetic tones to bring moments of warmth and approachability to the user journey.
The palette was carefully crafted to meet accessibility standards while maintaining visual consistency across the website and program interfaces.
We used a modern, minimal icon set to support clarity and intuitive navigation.
Each icon was carefully selected to visually reinforce actions and concepts without overwhelming users. Consistent line weights, simple shapes, and clean strokes ensure that the icons integrate seamlessly with the overall design language, enhancing usability while maintaining a polished, professional look.
This platform was designed to serve hiring managers and recruiters by providing a streamlined, mobile-friendly experience for managing candidates and staffing operations. It seamlessly integrates with Bullhorn, one of the most widely recognized CRM and ATS systems in the recruiting industry, allowing users to work within familiar ecosystems while benefiting from enhanced workflows. Through thoughtful UX design, our team created a clean, intuitive, and accessible interface that made the platform easy to navigate and use for a wide range of users. By focusing on simplicity, functionality, and consistency, we helped deliver an experience that supports staffing professionals in working faster, smarter, and more confidently.
The platform was built with a mobile-first approach, ensuring a seamless experience across all devices. Since many hiring managers frequently use their phones to review candidates and manage tasks, we optimized layouts, navigation, and touch interactions specifically for smaller screens. This allowed users to work efficiently on the go, improving accessibility, speed, and overall satisfaction.